Article #66: Vintage 1968 7 Up Soda Bottle

 

In our 66th article we are looking at this vintage 7 Up soda bottle from 1968. 7 Up was created by Charles Leiper Grigg in 1920 by the Howdy Corporation. The formula for the drink came to be in 1929. Originally, the product was named Bib-Label Lithiated Lemon-Lime Soda. On the front of the bottle you have the 7 Up logo at the top and in the middle of the bottle. Also it points out that it is a 10 ounce bottle. And under the logo is one of the slogans which is You Like It It Likes You.

Here is a look at the back of the bottle where you have the logo and where it points out that is is 10 ounces at the top and in the middle you have the same slogan as on the front, the ingredients and another slogan which is Fresh Up with 7 Up. Both slogans appeared on these bottles until the late 1960's.

Here is a close up of the logo and where it says 10 ounces at the top of the bottle.

Here is a close up of the logo in the middle of the bottle.

This close up shows part of the slogan where it says You Like It.

This next close up shows the other part of the slogan which is It Likes You.

Here is a close up of the back of the bottle.

Here is a look at the bottom of the bottle where it says 3 68 which means it was bottled in March of 1968.